HerbBox · eCommerce & Customer Acquisition

One specialist catalogue. Two very different buying journeys.

HerbBox supplies herbal extracts and related specialist products to both retail customers and bulk buyers. The website needed to let individuals buy directly while giving retailers and commercial buyers a structured way to request larger quantities and quotations.

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Retaildirect online purchasing
Wholesalestructured bulk quotation flow
Searchproduct + bulk buying intent
Ongoingwebsite and office support
The commercial problem

Retail customers and wholesale buyers should not be forced through the same checkout.

The two customer types arrive with different intent, quantities and expectations. A retail shopper wants a fast product-buying journey. A bulk buyer may need larger volumes, multiple products and a quotation before committing.

Retail journey

Let customers choose and buy directly.

Dsign added a retail selection so individual customers could browse the specialist catalogue, choose suitable quantities and complete a normal online purchase.

Wholesale journey

Give commercial buyers a proper quotation route.

A structured bulk-order form allows retailers and other commercial buyers to specify what they need and begin a wholesale conversation without forcing large orders through a standard retail checkout.

The website structure

Separate the paths, but keep them inside one coherent business.

The goal was not to build two websites. It was to make each visitor quickly recognise the path that matched how they intended to buy.

That meant the catalogue, retail purchasing and bulk-enquiry flow could support each other without creating unnecessary complexity.

1. Product discoveryVisitors can find the specialist herbal products relevant to their needs.
2. Retail buyers continue to purchaseSuitable products and quantities can be bought directly through the eCommerce journey.
3. Bulk buyers move into quotationCommercial buyers can request larger or more complex orders using the structured bulk route.
4. The enquiry reaches the business with contextThe sales conversation starts with useful information instead of an unstructured “please contact me” message.
Customer acquisition

Target people already looking for the specialist products HerbBox supplies.

The acquisition strategy focused on specific product, extract, powder and wholesale searches instead of relying only on broad wellness phrases.

That created opportunities around higher-intent terms where the person searching was often much closer to becoming a retail customer or bulk enquiry.

Product-specific SEOSearch visibility built around the products people were actually looking for.
Wholesale and bulk intentSearch terms aimed at commercial buyers looking for supply rather than general information.
Targeted digital advertisingPaid acquisition used to bring relevant prospective customers into the appropriate buying path.
Low-competition opportunitiesMore specific search intent created opportunities outside the broadest and most competitive terms.
The outcome

The website now supports both sides of the business instead of choosing between them.

HerbBox has a direct retail sales channel alongside a structured wholesale enquiry system, with targeted search and advertising continuing to bring in new customers for both retail and bulk supply.

Retail can transact online

Individual buyers have a direct purchasing route rather than needing to request a quote for ordinary retail quantities.

Wholesale enquiries arrive with context

Bulk buyers can specify what they need before HerbBox begins the sales conversation.

Acquisition supports both paths

Targeted SEO and advertising bring people into the journey according to product and buying intent.

Ongoing support

The relationship did not stop when the website launched.

Dsign continues to support HerbBox with its website and broader office technology needs, giving the business one place to turn when the digital sales channel or day-to-day technology needs attention.

Services behind the project

The project combined eCommerce, conversion paths and customer acquisition.

Website DevelopmentRetail eCommerce and wholesale quotation flow.SEOProduct and wholesale search visibility.Digital AdvertisingTargeted paid customer acquisition.Tech SupportOngoing website and office support.More Case StudiesSee Karodias and Profuse SA.

Does your business sell to retail and wholesale customers?

Dsign can build separate conversion paths around how each customer type actually buys instead of forcing both audiences through the same process.

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